PURPOSE?
Why
Every organisation has a ‘why’ - a purpose. You might think yours is to make money. That’s reasonable. But we bet there’s more to you than that. And when you land on exactly what that is – why you do what you do - and make it the bedrock of your organisation, great things happen.
We work with new and established brands to define and develop their purpose. It takes organisations back to their basics, encouraging them to pinpoint the things they believe in, that motivate them, that define them.
Why does your purpose matter? People increasingly want to engage with organisations they see as ‘good’. Consumers, clients, investors, supporters buy into organisations that make a positive difference to lives, to society, to the environment. The best talent seek out employers that stand for the same things they do. Employees derive pride and drive from a collective purpose that’s about more than commercial gains.
A clearly defined purpose is good for business. But, more than that, it’s good for your workforce, your stakeholders, society and the wider world.
But defining your purpose and values is just the beginning. What really matters is what comes next.
How do you make sure your purpose is clearly understood, internally and externally?
How can you get your people really pulling in the same direction, so that they bring your values to life through their behaviours?
And how can you make sure every colleague understands the role they play in bringing the purpose to life?
That’s where we come in. We develop strategies, campaigns and resources for purposeful brands (and ones that want to become more purposeful), to properly embed purpose at every level of the business. Because it’s not enough to simply say you’re purposeful – you’ll need to be purposeful in every action, every decision, every experience. We run training to inspire and engage colleagues, bringing them together and bringing it to life in a way they’ll understand and get on board with.
And we look at the employer brand too – in a candidate-driven market, it’s all about building a purposeful brand that people what to be a part of. We’ll help you define your EVP (that’s employer value proposition) and make sure it’s clearly articulated inside and outside the business. It’ll help you to connect with the best people and create a team of inspired, motived and like-minded individuals. We’ll make yours a brand they’ll be proud of.