Brand-building from the inside out
Building a brand isn’t just about external perception. To truly resonate, a brand needs a beating heart; one fuelled by purpose and embraced by every member of the team. That’s the essence of building a brand from the inside out. Here’s why it’s important:
-
A purpose-driven culture
Picture a workplace where everyone rallies around a shared purpose. It’s about creating a motivated and engaged workforce; a team that’s on the same page. It’s the kind of culture that attracts the best people, and where purpose is valued over paycheck.
-
Shared values & behaviours
Ask yourself: Does everyone in your organisation really understand what your values mean? Do they recognise their own role in bringing the values to life? Your values should be the linchpin of colleague behaviours; the thread that keeps everyone and everything on track.
-
Employee advocacy
Your team should be your brand’s biggest cheerleaders. And when they understand and connect with the brand's purpose and values, that’s exactly what they become. It’s through their actions and testimonies that outsiders get a true sense of what your company’s all about.
-
Brand resilience
In the face of challenges, brand resilience is crucial for long-term success. A brand built from the inside out, rooted in purpose and values, equips the organisation to navigate difficulties. Teams deeply connected to the brand are more likely to persevere, adapt, and find innovative solutions.
How we help
We build successful, purpose-driven brands. They’re strong brands, brilliant brands, because they’re loaded with substance. They have a well-defined purpose at their core. They have a clear mission and set of values. And the things they stand for are reflected in everything they say and do. How do we do it?
Purpose definition
Values & behaviours
Brand positioning
Employer branding
EVP definition
Team brand training
Internal brand activation
Competency alignment
So ask yourself:
Do your people know what you’re aiming for, what your brand stands for and why it matters?
Do they feel connected to and inspired by your purpose?
Do they really understand what your values mean?
Do they understand the role they play as an individual in bringing your values to life?
Are they recognised and rewarded for showing behaviours that demonstrate your values?
Do you have a values-driven recruitment and onboarding strategy?
Do you have a well-defined EVP (employer value proposition) that’s clearly articulated inside and outside the business?
Do your people have the tools and training they need to represent your brand consistently in everything they do?
Get in touch
We help brands at every stage of the process.
Wherever you’re at, talk to us. We’d love to help make your brand one your people will be proud of.
